New IP Tracking Innovation Promises Greater Insight For Marketers

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An innovative new system that uses IP tracking capabilities with marketing automation system has been officially launched by Leeds based Force24 this week.

Said to provide users with a deeper layer of intelligence when compared to existing IP tracking solutions in the marketplace, the technology works by integrating with Force24’s marketing automation platform.

"At present, marketers can utilise industry technology that draws upon known IP addresses that may or may not be trackable," explains Force24’s managing director Adam Oldfield.

"But combine such tech capability with wider web tracking functionality and the main contacts in a brand’s marketing list, and the power of such a product really…"

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